On Veteran’s day, go beyond thanks!

That is this year’s motto of United Services Automobile Association (USAA)  and the American Legion. Here are ways to celebrate and truly observe this early Veteran’s day (Friday, November 10th, instead of the traditional November 11th)

IT BEGAN AS A DAY OF MEMORY FOR THE WWI FALLEN…

A recent poll revealed that 28% of civilian respondents admitted not knowing the original reason behind celebrating Veterans Day: Honoring military members who fell in World War I, which formally came to an end on November 11th, 1918,

… BUT NOW IT’S SO MUCH MORE

This poll also revealed that a majority of younger veterans, aged 18 to 29, feel uncomfortable when thanked for their service, in contrast to older veterans. The Endeavor Analytics and YouGov survey further highlighted that 70% of younger military members find expressions of gratitude awkward, while only 24% of those aged 65 and above share this sentiment. The United Services Automobile Association (USAA) announced a new campaign called “Go Beyond Thanks” ahead of Veterans Day, urging Americans to engage in deeper conversations with veterans, particularly addressing mental health. The survey also indicated that older military members are 76% more likely to connect in person during the holiday. Veteran’s day is important but certainly it’s not enough to meet the need of our veterans.

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